Look was established in Nevers, France in 1951 and was the inventor of the automatic pedal, the carbon frame and the track single-piece carbon frame. Originating as a ski manufacturer, Look began producing bicycle pedals and frames in the 1980’s. They made an immediate impact to the industry with the revolutionary clipless pedal, based on the equipment used for ski bindings. Since then, Look has produced innovative ideas that have set many trends in the cycling world and continues to win awards for its brilliant designs.
Looks products include frames, bikes, pedals, cleats, accessories and apparel for all its cycling categories of road, triathlon, track, urban, and mountain.
If you have any specific questions about Look, the Look range, or would simply like to hear more about what has made Look one of the worlds most popular brands in bicycles, please feel free to contact us directly or visit the Official Look Website