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It’s Time To Shift Forward
At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement.
Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way. .. that’s advancement. That is the standard we held ourselves to while developing our first electronic shifting system; SRAM RED® eTap.
All of the underlying tech in our new SRAM RED® eTap groupset, such as wireless shifting, advanced battery power management, and mechatronics technologies, are meant to serve one ultimate purpose: to facilitate the most intuitive and consistent shifting available. This shift logic is called eTap. Right lever makes it harder, left lever makes it easier, both levers shift the front derailleur. Simple, unmistakable, and intuitive.