The Women's Bike Brand that Eats Cute for Breakfast. Hello, Liv.  

August 04, 2014
The Women's Bike Brand that Eats Cute for Breakfast. Hello, Liv.

Liv is the mighty stand-alone women’s brand belonging to Giant. It’s all about making riding as accessible and enjoyable for women as possible, and they do this in part by creating terrific women’s specific bikes and apparel.

We’re a big fan of the work Liv is doing to break down barriers. Let’s be frank – once upon a time bike riding in Australia was entirely dominated by men. Year-on-year more women have taken up the sport, be it via commuting, road riding, track cycling, mountain biking, cyclocrossing, triathlons and anything in-between.

Liv Giant Mountain Bike

See also - Liv's Jo Hall

Liv’s had a big role in this, starting from the grassroots up.

Not only have they helped pave the way for more inspiring, edgy, appropriate designs for women’s bikes and apparel, but they’ve been chipping away at the bike riding culture, as well.

Are you a cycling fanatic, or have you just taken up the sport?

Either way, think back to those early stages when you first started toying with the idea of taking a bike beyond the back yard. What could have stopped you?

  • Bike maintenance? You weren’t sure how to change a flat. You weren’t sure how to correctly position yourself on the bike.
  • Bike etiquette? You’d heard riders remark on the behaviour of other cyclists, and you weren’t always sure what they were talking about. You weren’t quite sure what you had to do in order to NOT be called a Muppet.
  • Safety? Sharing the road with cars really put you off the idea of cycling.
  • Intimidation? You weren’t really sure you’d be comfortable going into a bike store.
  • Skill? What on earth were cleats? Last time you were on a bike you had your feet in cages.

Liv has been working to break down a lot of these hurdles so that more and more women can get out and enjoy the freedom, socialness, and well-being that comes with a spin. They hold regular women’s bunch rides on weekends around the country, which are a terrific way to meet women of varying ability and experience, and start to understand the etiquette of riding as well as feel more safety in numbers.

They also hold regular DIY and maintenance classes in stores around the country. These are a great way to tap into the skills and knowledge of bike mechanics and learn first-hand how to care for and fix common bike problems. And you do it entirely surrounded by other women, none of whom are going to judge you for any question you ask.

These are all reasons why we rate Liv.

See also - Loving Liv with Nikki Jan

And then there’s the kit. At last! Cycling apparel that’s not androgynous, that doesn’t come complete with love hearts or hibiscus flowers, but is made for real women with real style. Bingo.

Liv Giant Road