Last summer BikeExchange got exclusive access to the making of Santini Maglificio Sportivo’s spring summer 14/15 collection catalogue.
Paola and Monika Santini had flown from Italy to Australia to oversee the photo shoot, which took place atop the magnificent Arthur’s Seat.
Aside from showcasing stunning Aussie coastal scenery to a world of sporty Santini lovers, what impressed us most was Santini selecting real life athletes as models. Forget hiring guys and gals who otherwise wouldn’t know one end of a bike from the other, these Aussie athletes were fit, healthy, cyclists in real body shapes and sizes.
Great work to the Santini team.
And now we can at last share what went down in the making of this year’s campaign… Enjoy our behind-the-scenes glimpse…!