The concept of Watt Bomb Apparel was born many months ago, but it wasn't until an afternoon spent chewing bar tape and 'fighting like crazy in the hurt box' that they had a name. The name conjures up some great images of going full gas and attacking relentlessly, which is what the local Geelong brand was going for.
We spoke to one of the creators of Watt Bomb Apparel about their premium cycling garments and how the name came about.
What inspired you to create your own kit / brand?
We had toyed with the idea of making our own cycling kits simply for ourselves for some time…We didn’t want to be in all black or block colours. We wanted something more, something fresh…We’ve worn many of the major brands out there but for us there was always something that didn’t feel quite right; After a year of research searching for the best raw materials, fabrics, patterns and chamois, Watt Bomb was born.
Our goal was simple, produce cycling kits that are a fusion of fashion and performance. Comfortable from day one and designs that will turn heads with an undeniable quality.
How did you arrive at the name Watt Bomb?
It came about after a long day in the saddle with some mates. On the return trip home we decided to spice up the ride by launching into attack after attack after attack. One by one we all had a crack at breaking the group and each time someone went off the front they yelled, 'Watt bomb!' To this day, we still have no idea where this came from or why we were doing it, but it was great fun at the time. Once the dust had settled post ride, the term Watt Bomb became a discussion point and it didn't take long before we had a name.
What is involved in the creation of your kits?
The creation of Watt Bomb garments are born with the end function in mind. We source raw materials, fabrics, and threads. Sample products are designed and tested through our ambassadors who provide us with the necessary feedback to improve the design and performance. The end product you see is the culmination of 6-8 months worth of work behind the scenes.
The focus for us is racing. All of our garments are race cut - low neck, long sleeves, gel grippers and light weight. We want people saying “Wow! Where did you get that kit from?”
We also recognise that males and females have very different needs when it come to cycling apparel. Men wouldn't expect their manhood to be comfortable in a female kit so how can anyone expect a female to comfortable in a man’s!? As a result we offer all our designs in a gender-specific cut with gender-specific chamois.
Where are you based?
Watt Bomb Apparel is based in Geelong, Australia. We’re spoiled for choice when it comes to our local riding options. With the surf coast minutes away and the countryside right on our doorstep; the riding possibilities are endless. As we all know one of the most important factors in any ride is the post ride brew and debrief. Geelong has a very strong café culture, which is perfect for cyclists.
What kind of riding are you into?
We’re into all kinds of cycling from road, mountain bike to a street cruise to the local shops. For us sometimes it’s just about getting out and riding, no GPS, no numbers to hit just you and the open road. When it's race time, the local crit scene is where we love to put all the hard work to the test.
What separates Watt Bomb from your run of the mill cycling clothing brand?
We love to connect with our clients and hear their stories. We hope to build a Watt Bomb community that connects socially through our Facebook and Instagram to share their experiences.
We also do custom kits. Watt Bomb Custom is a separate department to our brand Watt Bomb Apparel. We recognised that many teams and individuals wanted access to premium apparel and more importantly to collaborate with our experienced design team. We have produced custom apparel for cycling teams, triathlon squads, running clubs, cricket teams and football teams. It’s quite funny how other sports look to the innovation and technology from cycling apparel and how it can benefit them in their chosen sport.
Watt Bomb Season 3 has just landed, which is very exciting. We’re a fairly young brand with an immense future so keep an eye out, you don’t know where we’ll pop up next.