BOLLÉ ANNOUNCES RETURN TO CYCLING BY SIGNING A PARTNERSHIP CONTRACT WITH TEAM ORICA-GREENEDGE
Bollé has produced increasingly innovative sunglasses lenses and frames for over 120 years.
Omnipresent in professional road cycling in the 1980’s and 90’s, worn by famous cyclists such as Miguel Indurain (5 times winner of the Tour de France), Pedro Delgado, Alex Zülle, Laurent Jalabert and Leontien Von Moorsel (3 times Olympic Champion), Bollé has applied its reputed heritage and current expertise to return to the discipline’s highest level.
With its range of innovative, optimized glasses for cycling, Bollé has won over the Australian team ORICA-GreenEDGE, and will now be its official supplier for the next two years.
This top-line partnership will see Bollé working with a young and dynamic team, whose rampant success reflects the quality and competitive nature of its 38 athletes (28 men and 10 women).
Founded in 2011, the Team is a rising star on the international circuit, reaching 6th in the UCI World Tour rankings last year.
Driven by talent such as Matthew Goss, Simon Gerrans, Michael Albasini, Luke Durbridge, but also experiences riders like Baden Cooke and Stuart O’Grady, the athletes of ORICA-GreenEDGE have already created a sensation in the cycling world, and will undoubtedly be fine ambassadors for Bollé’s expertise in this field.
Olivier Ciaravino, President of the Bushnell Eyewear Division, says: “Road cycling is part of Bollé’s DNA. We’re very proud and enthusiastic to be returning to this sport as a partner to the most appealing of the professional racing teams. Our ambitions with ORICA Green EDGE are unlimited, and we intend to deliver the best glasses available to our riders.”