January 07, 2014

Avanti Racing Team to compete in the Australian NRS Series 2014

Avanti bikes confirmed as the new naming rights sponsor for the leading trans-Tasman pro cycling team. The Avanti Racing Team will continue with its same high performance riders from Australia and New Zealand and expands its support team with the addition of two new medical staff and a performance manager.

“This further investment, by Avanti, is testament to the world-class cycling development programme we have built over the past 13 years. Avanti equipment is superior technology and we look forward to getting it over the finish line first, in our 2014 cycling season,” he said.

The Avanti Racing Team’s successful development programme has seen many riders launch their international careers, going on to top Tour De France and Pro Continental teams. Top Australian riders who have gone on to have successful international careers include Richie Porte, Will Clarke, Nathan Haas and Steele Von Hoff.

Sheppard Industries, managing director, Bob Boniface said the ongoing sponsorship deal was great timing for the Avanti brand as it continues to build a strong reputation in professional cycling.

“We are proud of our successful partnership with the Avanti Racing Team and we are delighted to be the new naming rights partner to this champion organisation. Avanti bikes provide a real advantage because the continuing evolution of bicycle design has included extensive research and consultation with the riders who race our bikes,” he said.

The Avanti Racing Team will compete in the NRS Series 2014, hosted by Cycling Australia, with the latest range of racing bikes including the new Avanti Corsa SL (Super Light) – Avanti’s lightest and stiffest frame yet, Avanti Corsa DR (Drag Reduced) – aero road bike offering uncompromised advantage in the break and the Avanti Chrono Evo II - undoubtedly Avanti’s fastest time trial bike, ever.

A new addition to the team equipment is the launch of the new Avanti Bikes Icon – first introduced on the team bikes head badge. Bringing to life the Falcon, which reaches faster speeds than any other animal, the new emblem symbolises freedom, evolution and performance which are key values shared with the Avanti brand.

Bob Boniface commented: “The Falcon captures the true essence of the Avanti brand as it encapsulates the 'Free Spirit' concept and covers every type of bike riding activity and age group from toddler to adult, from leisure to professional, family to world champion. We are passionate about cycling and offering continued enjoyment to people no matter what their cycling opportunity.”

The Avanti Racing Team was formally known as the Huon Salmon Genesys Wealth Advisers Pro Cycling Team.

Other key sponsors of the Avanti Racing Team include Shimano, Giro, Torq Nutrition, Champion Systems, Motion, Adidas Eyewear, BioCeuticals, Kenda tyres, Park Tools, Easton, Zero, High Sierra, Aussie Butt Cream.

The Australia NRS Series 2014 will cover 14 events across Australia starting with the Tour De Perth from 11-14 April.

The Avanti Racing Team riders include:

  • Jack Haig, 2013 NRS Champion
  • Ben Dyball, Tour of Japan stage winner
  • Campbell Flakemore, 4th U23 World Time Trial
  • Anthony Giacoppo, winner of 12 NRS stages in 2013 & 2012 Australian Criterium Champion
  • Joe Cooper (NZ), Kiwi Time Trial specialist who’s raw horse power saw him win multiple time trials and road stages this year.

The team also welcomes new riders including:

  • Scott Law, winner of several NRS stages in 2013
  • Mark O’Brien, the 2012 Individual NRS champion
  • Taylor Gunman (NZ), 2nd overall and stage winner in the Tour of Southland
  • Luke Fetch, two stages 2013 Tour of Gippsland
  • Neil Van Der Ploeg, 4th in 2013 National Road Championships
  • Mitchell Lovelock Fay, Completed strong 2013 European season

For further information:

Steve Price – Director, Australian Performance Cycling Network Inc. Avanti Pro Cycling Team
Ph: (61 3) 62720455 Email: steveprice1@bigpond.com

Mandy Wilson – Marketing Manager, Sheppard Industries/Avanti
Ph: (61 3) 8345 9325 Email: mandyw@sheppardcycles.com

About Avanti Cycles

Avanti is the largest bicycle brand from downunder with its top-end competition models featuring global standard design and innovation. Avanti has a long and strong association with cycling in New Zealand and Australia, and has made a significant investment in the domestic cycling scene over a number of years. This includes more than $1m to develop the platform of bikes that will power the Avanti Racing Team during 2014. For over 25 years, Avanti has pushed design and innovation to stay out in front. This is the ‘Avanti Design Technology’ approach. It’s what the ADT insignia means on your bike and it’s what gives you and Avanti the edge. Avanti lives and breathes bikes.

About Sheppard Industries Limited

Sheppard Industries has been in the bicycle trade for over 30 years under private ownership. Our business operates as a manufacturer, wholesaler, distributor and retailer in New Zealand and Australia with a range of our own brands and the best brand names in cycling from around the world. United behind a vision of being the ‘the world’s most progressive cycling business”, Sheppard’s has built strong and successful brands within the competitive cycling industry. Sheppard’s main brands in Australia include Avanti, Malvern Star, Scott, Giro, Easton, Kenda, Park Tools.