Ridleys Noosa Reality

August 15, 2007
Ridleys Noosa Reality
The international superstars of cycling have confirmed they will be turning out to compete at the Ridley’s Dash for Cash on November 3. 60 of the best riders will compete over a ‘hot dog’ criterium course along Noosa Parade in front of a 20,000 strong crowd.

Australia’s international superstars of cycling have confirmed they will be turning out to compete at the Ridley Dash for Cash on November 3.

Belgium: Ridley, have just announced a major sponsorship deal of the Noosa criterium race. Their investment will see the world’s best cyclists compete for $50,000 – winner take all. An added incentive for the field is two $5000 primes provided by Cateye.

Event organizer, USM Events Managing Director Garth Prowd OAM welcomed the appointment of Ridley as the naming rights sponsor to this significant cycling showpiece on the Australian calendar, and a signature event as part of the Noosa Triathlon Multi Sport Festival program.

“We look forward to working with Ridley to further raise the profile of this event and their investment will attract European teams with interest from several ProTour teams,” said Prowd.

Event Manager Geoff Meyer further announced the field would be an invitational race due to the tight circuit, restricting the field to 60 riders. Approximately 40 of the world’s best riders will be issued invitations with the remaining 20 places decided through a regional qualifying series in September.

“Due to the increasingly high demand for places in the Ridley Dash for Cash and our Cycling Grand Prix races, holding qualifying events in regional Queensland will give those communities access to cycling expertise and get the sport into some new markets, ensuring its future growth and development,” said Mr Meyer.

Since 1991, Ridley’s commitment to innovative frame design and graphic detail have catapulted them into Belgium’s number one road and cyclocross brand.

In 2003 Ridley released its first full carbon road frame, the Damocles, which was ridden to more than 100 professional victories in grand tours, spring classics, and more with Beglium-based ProTour team Davitamon-Lotto, now known as Predictor-Lotto.

The Noah made its debut at the 2006 Tour de France and was ridden to 5th place overall by Cadel Evans, and first place in the Sprint competition to green jersey winner Robbie McEwen, who also took three stages on his new bike.

“I always enjoy coming back to Noosa each November to ride in the criterium – all the boys do and the $50,000 will attract a super field and ensure that we all stay in shape after a hard European season,” said McEwen.

Now, in 2007, Ridley offers a complete range of bicycles for every type of rider, including 5 complete carbon frames - 4 of which are used by professional teams.

Ridley founder and general manager Jochim Aerts commented, “We’re very excited to be working with such a high-profile event in Australia. We’ve always had a special affinity to Australia, strengthened of course with our relatioship with the Aussie riders on Predictor-Lotto.”

The Ridley Dash for Cash will be the highlight of Super Saturday action at this year’s 25th anniversary Noosa Triathlon Multi Sport Festival held from Thursday 1 – Sunday 4 November.

For further information or to arrange interviews or photographs contact Lisa Pringle on 0417 005 743 or email lisa@usmevents.com.au.