There is increasing pressure on brick & mortar and traditional retail. Brands are channel marketing to social media, Google shopping, mega and niche marketplaces to attract and retain modern consumer.
The big data and insights revolution is here. Using smart data to enhance your customer experience and overall business strategy is mandatory.
Consumers demand deeper and more meaningful relationships with brands. Brands are moving away from a transactional relationship into a membership experience with characteristics such as personalized moments, instant access, memorable experiences and ongoing value (see. Netflix, Amazon Prime)
Today over 88% of purchases are made in-store, although the internet is a powerful force, retailers are still important, brands remain reluctant to sell direct against their retailers but increasingly are moving to B2C sales strategies.
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