Sell Your Bike


Discover our solutions

The BikeExchange Product Platform

BikeExchange connects retailers, brands and consumers through cycling products, content & functionality. BikeExchange is the place where the world buys, sells, learns and rides.

What is BikeExchange ?


A destination where retailers, brands and distributors come together and where consumers can research and buy cycling products whenever and however they want.

Content Platform

Relevant, Inspirational and engaging content helps consumers on their research and shopping journey. This content also supports the brands, categories and products - supporting enquiries and conversion to sales.


A broad suite of technology solutions that support retailers, brands, distributors & the cycling industry.

Your Brand. Your Store.

Our customised store within a store solution for brands allowing listings of full-range, demonstration or promotional items direct to our engaged consumer audience.

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Connecting Your Brand & Dealer Network On BikeExchange

Building on the BikeExchange | Brandstore product - BikeExchange | Multistore allows brands to link their dealer networks to a parent or master account. This modern and flexible "omnichannel" concept supports brands and helps define pricing, presentation of its products advertised, locations & driving consumers into their store network through enquiries and sales.

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Product integrations made easy

BikeExchange | Connect is our integrations tool and platform. It enables easy integration into leading POS systems, 3PL and e-Commerce Websites. This allows our partners to simply synchronise pricing, stock availability / variations and orders.

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The All-in-One Shipping Tool & Solution

BikeExchange | Logistics provides our partners with a shipping and logistics solution. BikeExchange | Logistics allows stores and retailers to access an easy process from their stores. Retailers have the ability to ship through reputable logistics providers at competitive and pre-negotiated rates, well below the industry average, arrange pick-up and print off labels.

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Content, Media & Design Services

BikeExchange offers a wide range of flexible content and advertising options to support your brand, generate awareness & drive sales conversion for your products.

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BikeExchange Market Platform

For Brands or Distributors who want to maintain control of their brand(s) network of dealers. Benefit from our proven marketplace knowledge, technology products and leading integration technologies to create a unique shopping destination for your dealers and customers.

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BikeExchange | Retailstore has been our core business product for over 10 years

BikeExchange | Retailstore offers bike store owners the opportunity to create their own shop on the BikeExchange Marketplace. It provides access to a dedicated sales channel with millions of active shoppers, researching and enquiring on products for their next cycling purchase.

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Create your website quickly and easily!

BikeExchange | Webstore is a fully customisable website solution offering customers the benefit of our product database, payments and integrations technology. BikeExchange | Webstore allows customers to publish products to both their Webstore and BikeExchange or individually making it simple and time effective.

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Sell your used bike easily and efficiently

Private Buy & Sell makes it easy for private sellers to list and sell their second hand bikes, making it easier to buy that next new bike. Your bike is easily created and listed. Once live it will be seen by our highly engaged audience and benefits from our rich organic search engine rankings.

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Our Market Footprint

BikeExchange - Australien

BikeExchange Australia

BikeExchange - Neuseeland

BikeExchange New Zealand

BikeExchange - Europa

BikeExchange Great Britain

BikeExchange Ireland

BikeExchange - Europa

BikeExchange Deutschland

BikeExchange België

BikeExchange Nederland

BikeExchange - Kolumbien

BikeExchange Colombia

BikeExchange - USA

BikeExchange USA

BikeExchange - Kanada

BikeExchange Canada

Brands We Work With

Don't just take our word for it ...

Hear it from some of our customers

„ We worked with BikeExchange for the first time on an Xmas consumer campaign. I was very impressed by how professional the advice and support was provided by Bikeexchange. The joint Xmas project was a complete success for our brand. With Bikeexchange we are sure to launch further cooperations. “

Mario Kuban

Head of Marketing & HR

Storck Bicycle GmbH

„ We knew that our business needed greater visibility and engagement here in the US and we chose BikeExchange early on. The experience has been consistently easy for us to use and manage our brand equity online and gain greater visibility with an engaged audience. We find great value in their efforts to customize campaigns and really enjoy working with the entire team at BikeExchange. “

Greg Heck

Marketing & PR Manager


„ As a specialized platform, Bikeexchange offers us a great reach to showcase our products. The cooperation is professional and uncomplicated. Thanks to the creative and competent team, we were able to jointly plan and implement individually designed campaigns. “

Franziska Wahl


ORTLIEB Sportartikel GmbH

„ Working with the Bike Exchange has been a great experience. The team has demonstrated a true commitment to our brand’s success by providing an integrated plan that aligned well with our business objectives, strong creative and insightful recommendations for campaign optimization. And, best of all, the team members are an absolute pleasure to work with! “

Jenni Cathcart

Marketing lead

GM eBike

„ BikeExchange helps us to sell bikes. It is that simple. With our brands we can target enquiries to specific bikes or ranges on BikeExchange. If our stores are on the site then we can better convert the enquiries to sales. They make participating in a bike specific marketplace easy and effective. “

Sales Director


„ The team at BikeExchange made this easy for us to gain the maximum value for our marketing spend. We just had to agree on a budget and they executed perfectly. “

Naomi Mills

Country Manager


„ We got to know BikeExchange as a professional partner for marketing and omnichannel topics and were very happy with the first very positive results! “

Mathias Jooss

Brand Manager MAVIC DACH

Amer Sports Deutschland GmbH

„ BikeExchange has greatly helped us to expose our brands, and to increase our sales through the internet. Besides, it is a website specialized in cycling, that has given us greater visibility among relevant users, and so far excellent results. “

Andrés Duque

Commercial Director


„ We have managed to expand our distribution channels, reaching new audiences through BikeExchange platform, in places where we had no presence before, to meet the needs of cyclists who did not know about our brand. “

Natalia Vásquez

Coordinator of Marketing and Digital Transformation

Specialized Colombia

„ Our business relies exclusively on our IBD relationships and we needed a solid online service to support their business every day. By signing up with BikeExchange we consistently drive leads with our online presence on BikeExchange throughout our IBD network. The leads and sales we drive go directly through to these IBD partners. These qualified leads from BikeExchange also ensure that a customer buys a KHS bike when they walk through the door of my retail partners. Every IBD supported brand should use BikeExchange as a proven tool to drive leads and deliver support to their IBD network. “

Wayne D. Grey

Vice President


„ At first we had reservations about using BikeExchange as we had used other platforms with very little success. The BikeExchange team made it very easy to manage the product integration and ultimately the entire selling experience. We continue to be thrilled with the results we're getting . At first our sales were driven organically without banners and this demonstrated that the audience is clearly searching for great products. BikeExchange is an efficient and technologically superior platform that drives tremendous success for our sales campaigns. We can't recommend BikeExchange more for brands that need to drive sales and engage with an audience in the research and purchase funnel. “

Joe Berlyoung

North American Territory Manager

Colnago USA

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(03) 9257 3200

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