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Sugoi Performance Apparel

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Founded in 1987 in Vancouver, Canada, Sugoi Performance Apparel has always sought to use the best technical materials available to craft the finest sports clothing available to athletes.

Bred in the wildly varying climates of Canada has allowed Sugoi's team of product developers to be challenged and shaped by the elements and the needs of the best athletes in the world. Whether baking in the heat of summer, or slaving through the depths of winter, Sugoi's collaborative approach to innovation has driven athletes farther and harder than their competitors in search for the best.