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Fuji Cycling products


Fuji Cycling Products

Founded in 1899 by Okazaki Kiyujiro in Japan, the Japanese brand began importing and distributing American products under the trade name Nichibei Shokai. Nichibei Shokai translates as 'Japanese-American trading company', a relationship that continues to this day with Fuji bikes being distributed in America as well as throughout Asia, Europe, Africa and of course, Australia.

Although its headquarters are now over 19,000 kilometres from the original spiritual home, Mt. Fuji is a symbol of strength and endurance for the Japanese. It’s these qualities that Fuji bikes have demonstrated throughout its history of building and distributing bicycles over the last 118 years.


The Fuji product line is comprised of a huge range of bicycles to suit nearly every type of rider, regardless of age or ability.The range of bikes is broken down into six key categories:


Fuji’s road range is vast and varied, so if tarmac is more your style, head on over to our dedicated road bike page for more information.


If you are more inclined towards the great outdoors and tackling off-road trail, there is a full range of mountain bikes available, with dual suspension options such as the all-mountain Auric, as well as hardtailand kids mountain bikes all on offer to suit a range of abilities and budgets.


The brand caters to recreational and fitness-minded cyclists too, offering a range of [urban(/s/urban-bikes/fuji), flat-bar road and hybrid options such as the Absolute, a favourite for commuting to work, or down to the cafe.

Cruiser and Comfort

If sunny rolls along the beach paths or stylish rolls down to the corner store are more your style, there’s a range of cruiser options on offer from Fuji, mixing retro style, with modern and reliable componentry.


Having had long and storied history in track cycling, Fuji offer a number of track bikes suited to all riders from the Track Comp angled towards budding amateurs, through to the Track Elite designed in conjunction with professionals and national representatives.


Whether you’re looking to get your child started out on the road with a 650c road bike, or a standard kids bike in the popular 20in and 24in sizes, Fuji kids bikes are durable and dependable, perfect for children with developed skills on the bike aged 8 and up.

The brand’s range of bikes represent great value and are often featured on the BikeExchange Blog. For more information, check out Fuji options listed in our picks for the best road bikes under $1000, best flat bar road bikes under $800 and 7 of the best aero road bikes under $3000.