Santa Cruz is a place most people associate with the sea and the mountains, and that ever-so-Californian way of life that puts good surf before the day’s work. Yet somehow, Santa Cruz is home to a company that has pushed cycling and sportswear innovation ever since their first helmet release back in 1985.
Jim Gentes once said he “wants to create products that leave a mark.” The ProLight helmet was certainly a good way to be remembered. The ProLight offered competitive cyclists that slight edge over the competition, combining lightweight design, with aerodynamic geometry that no-one had seen before. The air vents helped cool the riders head and reduce weight and yet it still met all of the safety requirements of a helmet in those days.
Since then, Giro has continued to innovate, releasing products to the world that push the boundaries of what we can expect from helmets, shoes and accessories.
Giro is now part of BRG Sports a subsidiary alongside other manufacturers such as Bell, Riddell and Blackburn.
Giro still makes helmets; some of the most reliable, aerodynamic and attractive helmets on the market suited to road cycling, mountain biking and the daily commute. But since the first ProLight, they have grown to provide a range of cycling accessories. Giro design and manufacture cycling shoes for both road and mountain bikers that are compatible with a wide range of pedal and cleat systems.
Giro has also developed their own line of apparel, engineered specifically for the cyclist.
Whether you are a local club racer, a mountain bike weekend rider, or a commuter who is also looking to find a quality helmet for their kid, there is a Giro product to suit your needs and individual sense of style.
It doesn’t end on the trail or the road, Giro has created a brand that reflects not only the sport of cycling, but the culture as well. You can kit yourself head to toe in Giro’s range of apres velo apparel, remaining connected to the bike even when you aren’t on it.
Giro sponsors a huge number of individual competitive riders and racing teams around the world, most notably featured on the heads of BMC Racing Team throughout 2015 at UCI Grand Tour events such as the Tour de France and the Giro d’Italia.