Norco is a Canadian bicycle manufacturer that has been a passionate brand involved with the bike industry for more than 50 years! As a brand focussed on the people, Norco has a diverse and innovative range of ride options that appeal to the broader cycling community.
Norco Bicycles was founded in the rugged mountains of British Columbia, Canada. From their simple beginnings in a converted chicken coop up to the capable bikes of today, the bikes have been built to tackle the most rugged trails and roads around. The brand started with a simple vision, to build better bikes. Since 1964 this is exactly what Norco has been doing. From being one of the first North American companies to deliver ten speed drivetrains to then adding suspension forks to their frames, Norco bikes have been built to handle whatever is thrown at them.
With a long history of producing class leading bicycles, the experience of the ride is very important to Norco, and to create the very best experience, the brand makes and lives by three promises: listen, innovate and ride.
Their current range of bikes are proving very popular with riders due to their colourful paintjobs and balanced ride qualities. When you’re out on the trails or road, a ‘balanced’ bike means a bike you ride but don’t have to think about. This balance comes from Norco’s focus on adjusting geometry and adding innovative technology to each size of bike.
Technological innovations are key goals for bike companies to develop. They allow your adventures out on the roads or trails to be the best experiences they can be by optimising the bike to be its best wherever you take it. Norco’s bikes are created through constant design and innovation and their history has allowed them to develop a wide range of features to add to their bikes.
Gravity Tune system optimises the brand's mountain bike geometry to make a more balanced ride for all riders regardless of size. Using a fixed ratio between the length of the front of the bike and the length of the rear over all sizes of frames, Norco’s Gravity Tune can ensure that when the rider is standing, their weight is always optimally distributed.
Standing for Applied Ride Compliance, this technology is built into the range of road bikes. There is an ARC Endurance and an ARC Race, each with their own optimised compliance. The race ARC has a stiffer frame with more emphasis on power transmission, while the endurance versions have optimised frames that deliver more stability and comfort for longer rides.
Norco’s large range of bikes cater for many types of riders and many types of roads or trails. Their mountain bikes are well known for excellent ride qualities while out on the trials. Their mountain bikes come in aluminium versions and carbon versions, and most bikes are either a 7 or a 9. A bike with a 7 in its name has 650b or 27.5" wheels and a 9 has 29er wheels. The Canadian brand also produce some great entry level bikes like the Charger 9.2 2017 that our Blog team reviewed.
Norco also produce several road bikes that vary from race bikes like the Search carbon to the endurance-focused Valence models. If you ride on the road but also want to ride some smooth single trail or dirt roads, then the Threshold carbon cyclocross bike could be for you.
There's also a great range of city bikes to help you get around in built-up areas. So, if you ride on smooth paths or bike lanes and you’re looking for a commuter bike to get to work, check out their range of urban and city bikes. Along with the city bikes, Norco produce bikes for dirt jumps and skate parks, as well as a range of kid’s bikes.