Founded in 2005, POC's number one goal since its inception has been to minimise the serious consequences of accidents and to save lives. From this, the Swedish company has built a wide range of potentially lifesaving protection devices that also look great on the bike!
Considering their home country is Sweden, it’s no wonder the edgy company made its debut in the ski racing market. Utilising innovative ideas and solutions, the company set about redefining what it meant to be safe out on the snow. Today their equipment protects athletes on the snow, dirt and road and even consists of an eyewear range.
The company's ideas helped develop products that aim to reduce the force transmitted to the body and brain in the event of a crash, and these ideas come from an in-house scientific forum called POC Lab. Consisting of leading scientists from sports medicine and brain and spinal cord injury specialists, this lab aims to be at the forefront of safety, innovation and research to better understand injuries, and therefore develop protection devices capable of reducing, by as much as possible, the effect of a crash.
Stemming from internal research, the company developed the AVIP initiative, with AVIP standing for Attention, Visibility, Interaction and Protection. The AVIP initiative looks to increase road bike safety through developing products that increase awareness of the rider. If you’ve ever seen a POC helmet while out riding in a florescent orange colour, then you’ve seen the AVIP system in action.
Along with the AVIP initiative, the helmets use several other safety features such as MIPS and ICE. MIPS, or Multi-Directional Impact Protection System, is found on select helmets such as the popular Octal and uses an inner shell that allows the head to slide relative to the helmet, which better protects the head during angled impacts.
The Swedish company also work with ICE, or In Case of Emergency, to add a scannable tag that sticks to some of its helmets that provides emergency personnel your medical information such as allergies or blood group. Information that could be lifesaving in the event of an accident.
With their vibrant colours and minimalistic designs, POC's range of road cycling products have proven a hit with riders. The most recognisable product has been the Octal bike helmet, seen on the heads of riders from the Cannondale-Drapac Pro Cycling team. Along with their helmets, they also produce a line of road cycling kits that carry their vibrant colour palette and simple Swedish design. The cycling kit collections include the Fondo range, AVIP Pro Line and Race Day range. Other notable products include their gloves, like the Fondo and Softshell models, and the DO Blade and DO Half Blade range of eyewear.
The POC’s wheels category encompasses all off-road bike-related sports, from downhill to trail and cross country. Their downhill range covers all the major protection accessories and includes the Coron and Cortex full face helmets, Cornea and Retina models of goggles and the Resistance range of jerseys and shorts. There's also a range of protective body armour to be used in downhill and enduro riding. Most models include VPD, or Visco-Elastic Polymer Dough, which is a highly impact absorbent material that changes from soft to hard in the event of an impact.