Sugoi is a clothing brand that originally specialised in bicycle clothing, but now has broadened its market to other sports such as running and triathlon. Sugoi is a Canadian company that was first establish in 1987 by David Hollands and Carol Pratner as a basement operation in Vancouver. Over 25 years have past and Sugoi has now become an internationally renowned clothing company that has distribution channels throughout North America, Europe and Asia. Sugoi is extremely well-known in the cycling community for its modern and comfortable clothing designs.
Sugoi’s products include