When it comes to cycling brands, Trek Bikes is one of the first to mind. The American company based in Waterloo, Wisconsin has forged its name producing high performance bikes and an array of cool cycling components, clothing and accessories under its Bontrager brand. Have a browse of our huge variety of Trek cycling products available from independent retailers and private sellers throughout Australia.
Founded in 1976, Trek Bicycle Corporation produces bikes and cycling products under the brand names Trek, Bontrager and Electra Bicycle Company.
The headquarters to this day remain in Waterloo Wisconsin, but things have progressed significantly since the formative years in the mid-seventies, when Dick Burke and Bevil Hogg set out to produce steel touring frames to compete with the high-end European and Japanese manufacturers of the time.
Trek has consistently aimed to remain at the forefront of technological advancement in cycling, borrowing from the aerospace industry in particular. It was a big jump to make in manufacturing going from steel frames to aluminium alloy, but a natural progression in development has continued on, to where carbon fibre is now a commonplace material in Trek’s manufacturing. Trek are now one in very few to still manufacture some of its models within the United States.
Trek has had quite a prolific association in sponsoring professional athletes, having supported triathletes, mountain bikers and road riders at the pinnacle of their respective sports.
In recent times Trek has been a massive sponsor of cycling through the Trek Factory Racing teams on both the road and mountain bike. Through these teams the brand have developed and improved their products, creating a strong relationship with the likes of Fabian Cancellara, Emily Batty and Rachel Atherton. The input from these riders in product design and Trek’s level of commitment to these athletes has resulted in countless victories, most recently Fabian Cancellara’s Time Trial gold medal at the Rio Olympics and Rachel Atherton’s dominance of the women’s downhill mountain biking scene.