Established in 1976, Swiss brand Assos is responsible for a number of important innovations in the cycle clothing industry, as well as being renowned for designing and producing cycling apparel of the highest quality with extreme attention to detail.
Guided by a business philosophy that promotes only the highest standard, Assos is a brand synonymous with performance, quality and reliability and is extremely proud that every aspect of its goods, from design and research right through to key production, originates from its headquarters in Switzerland.
Rather than a complete overhaul annually, Assos continually refines its range only as necessary, primarily targeting the different demands of each of the four seasons in its design considerations. Assos further offers a ‘technically advanced apparel system’ promoted by the ‘Assos Layering System’ or ALS - this concept allows products from the range to complement and function with one another, in order to best accommodate changing environmental conditions.
Towards the end of 2016, ownership of the Swiss company changed hands with Black Diamond Equipment taking the reins. The change in ownership has seen a new direction for the upmarket clothing manufacturer with Assos focusing on gender equity in its marketing efforts, as well as opening up the brand to a broader range of cyclists by offering garments at lower price points whilst still retaining the quality they are so well known for.
Entering the market market with a bang in the late 70’s, Assos are credited as the first company to develop lycra for use in cycling shorts, an innovation still found at the foundation of cycling clothing to this day.
Combining knowledge and experience with science and technology, the Swiss company continues to developed and are credited with numerous innovations over the years. These include; the Assos Textile Laboratory Lugano; Advanced Ergonomic Pattern Design; and Elastic Interface Technology. In an essence, through developing fabrics’ specific to the unique demands of cycling, Assos has been able to produce integrated and highly functional apparel of the highest quality.
Assos has an expansive range of cycling clothing, apparel and equipment, with urban, road and mountain specific collections that comprehensively cover both men and women for all weather conditions.
With jerseys, jackets, base layers, bibs, socks, gloves and a range of other accessories on offer it can be hard to know where to start, so we’ve picked three popular items from the range to get you started.
Assos bibshorts are commonly thought of the as the gold standard in cycling. Featuring the newly designed comfortFIT material, which provides a less restrictive fit, and a quality chamois, the T.Cento_S7 provides ongoing comfort as you rack up the k’s on those longer days in the saddle.
Another popular item from Assos’ Summer range, the SS.Uno_S7 jersey is perfectly suited for longer rides, offering riders a comfortable jersey with a race orientated fit, made with light and breathable materials.
As the choice of many professionals, Assos Chamois Cream is designed to ensure you’re able to stay comfortable on the bike. In addition to reducing friction, the cream features a number of anti-bacterial ingredients to prevent infection and reduce inflammation and can be used with any brand of cycling short.